How I Booked A National Commercial By Crying

Hello artists! Let’s get right into my new blog entry!

I booked and shot a SAG national commercial on April 17th! This was the second commercial I booked in 2019 and I look forward to booking more this year. I had a blast being on set. I had a blast postulating and envisioning that the awesome crew on set would be the same crew on the set of my TV series that I’ll be executive producing through a major streaming platform like Netflix, Hulu, Amazon, Apple, etc. I had a blast with my co-star and the takes we did together.

(I won’t say the name of the product until it airs!)

I can’t wait to be on set again! This is where I belong!

Now, in terms of how I booked this role, I truly believe it’s because of the choice I made in the initial audition. When I arrived at the audition, I read over the copy before signing in. I wanted to get a sense of what was going on in this particular commercial spot. I then signed in and sat down.

When the casting director came out, they brought us all in to do a group explanation. I got further clarity of what they were looking for (“They” meaning the clients of the spot and the casting director) The casting director said something really important: “Every person we brought in has been making the same choice and expression. When you come in, please find another creative way to express excitement towards the product.”

Immediately, my training kicked in. I always hear my teacher, Richard Lawson, say “to go the other way.” Know what the scene is about and then go the other way. I knew what the scene was about and I wanted to go the other way in terms of my reaction to the product. Also, I utilized the acting checklist that we use at the Richard Lawson Studios. There is a checklist item called “Evaluation”, which means, “to what degree?” So for me, go the other way and to what degree? Also, we at the studio are aware of a very powerful quote by Ralph Waldo Emerson that says your first impression is genius. To follow that gleam of light that flashes across from within. That you are a genius until proven otherwise.

We all went back into the waiting room. As I waited to be called in, I went over my choice and committed to not changing my mind. I committed to not flinching from my choice. Again, my first instinct is genius. Soon, I was called in. I slated for camera and then delivered my audition. When I saw the product, I became so overwhelmed by excitement that I broke into tears. And then I started blowing kisses to the product. And then a grateful smile broke through the tears at the end.

So, I went the other way. I was so excited over the product that I expressed it through tears…and then the kisses emerged…and then the grateful smile emerged at the very end.

I could hear the excited reaction behind the camera. I knew I had delivered a different and refreshing choice.

Nine days later, I attended the callback and delivered the same audition for the casting director and the clients of the product. Again, I didn’t flinch from my choices. And again, I sensed that they enjoyed my performance. I left my callback and drove home. That same night, my agent called me at 9:30pm to say that I was on avail. I was happy and grateful to be on avail. I was grateful that my choice impinged the room not once, but twice. Two days later, my agent called me to say that I booked the commercial!

Now, will I cry at every audition? No, of course not. However, I will always listen to my instincts as it relates to the character and the scene at hand. What is going on in the scene? And do my choices support the story that needs to be told? Because at the end of the day, the story is everything.

Until next time! Happy Easter!

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